AI Transparency Statement

Last updated: April 2026

Coastline Automation Ltd (trading as RingCatch) is committed to transparency about our use of artificial intelligence. This statement explains how AI is used in the RingCatch service.

1. What RingCatch Does

RingCatch is an AI-powered phone receptionist service for UK trade businesses. When a call is forwarded to RingCatch, an AI voice agent answers the call, has a natural conversation with the caller, captures key information, and delivers a structured summary to the business owner via SMS, email, and WhatsApp.

2. How Callers Are Informed

Every RingCatch AI agent identifies itself as an AI assistant at the start of each call. A typical greeting is:

“Hi, you’ve reached [Business Name]. I’m an AI assistant for [Business Name]. This call may be recorded for quality purposes. How can I help you today?”

Callers are never deceived into believing they are speaking to a human.

3. What the AI Does

Answers inbound calls forwarded from the trade business's number, 24 hours a day, 7 days a week
Conducts a natural conversation to capture the caller's name, job requirements, location, and urgency
Delivers a structured lead summary to the business owner by SMS, email, and WhatsApp
Attempts one automated callback for urgent missed calls (UK-compliant: one attempt only)
Records calls for quality assurance, with disclosure at the start of every call

4. What the AI Does NOT Do

Does not make decisions that have legal or significant effects on callers
Does not provide quotes, accept bookings, or commit the trade business to any work
Does not process or store payment information
Is not a substitute for emergency services — callers with genuine emergencies should call 999
Does not sell or share caller data with third parties for marketing
Does not use caller data to train third-party AI models

5. Human Oversight

All RingCatch AI agents are configured, monitored, and maintained by a human (Rich Suplee, Founder, Coastline Automation Ltd). For Pro tier clients, call transcripts are proactively reviewed to ensure quality and accuracy. Callers who prefer to leave a message for the business owner directly may request this during the call.

6. Data Handling

Calls may be recorded for quality assurance. Recordings are stored securely and retained for up to 90 days, then permanently deleted. Callers can request access to or deletion of their data by contacting richard@coastlineautomation.co.uk. Full details: Privacy Policy.

7. Regulatory Context

The UK Government's AI Regulation White Paper (2023) identifies transparency as a core principle of responsible AI use. While there is no specific UK law mandating AI disclosure on telephone calls at time of publication, we believe early and clear disclosure is both the right approach and the direction of future regulation.